You’re It! is a mentorship in book form, the collected wisdom of Alan Broadbent and Franca Gucciardi, two experienced CEOs. This practical and accessible guide to leading an organization is everything you wanted to know about being a CEO but were afraid to ask.

How to contact us:

  • For media inquiries and to reach Alan Broadbent or Franca Gucciardi, please email Markus Stadelmann-Elder at
  • For general inquiries about book sales, review copies and other matters, please email Aretha Ndikumwami at


Zephyr Press
77 Bloor Street West (map)
Suite 1600
Toronto, Ontario M5S 1M2